WOODS - Pendelleuchte
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a-emotional light Woods Pendant Light - A magical forest of light
The a-emotional light Woods pendant lamp designed by Hector Serrano for Arturo Alvarez is inspired by the magic of a forest. Made with suspended wood pieces, it reproduces the enchantment of light filtering through the trees. The harmonious group of vertical lines at different heights creates an enveloping play of light and shadow, evoking the controlled chaos of a forest. The restrained lines of this elegant lamp, combined with the naturalness of the wood, confer warmth and character, as if it were waiting for a gentle breeze in a peaceful stillness. Introduced in 2011, this lamp provides a pleasant direct light wherever it is placed.
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Meet the designer
Héctor Serrano
Héctor Serrano, a Spanish industrial designer, studied Industrial Design at UCH CEU in Valencia before pursuing a Master’s in Product Design at the Royal College of Art in London. In 2000, he established his own design studio in London, where he combines his professional practice with teaching. Serrano has shared his expertise through classes and masterclasses at prestigious institutions, including RCA and Ravensbourne in London, ECAL in Lausanne, CEU in Valencia, IE in Madrid, HKDI in Hong Kong, and Javeriana University in Bogotá. His work is recognized for its innovative and thoughtful approach, often bridging the practical and the imaginative. Serrano’s designs encompass a broad spectrum of projects, from product design to experiential installations, reflecting his commitment to exploring new possibilities within design. His dual role as both designer and educator has allowed him to influence the next generation of designers while continually refining his own practice.
